The explosion of digital technology in the world of media has had profound effects on how we distribute, assimilate and gather our information. Used to be that unless your event was national or international the likelihood of watching it anytime in the near future was slim to none. Now, the digital landscape provides even the smallest of events the opportunity to utilize social media networking to upload in real time and share this happening with friends, family and anyone who is interested in the subject.
Recently we launched Younique Video at the Dad Vail Regatta in 2009 and at the Philadelphia Marathon to demonstrate the effectiveness of internet video marketing.
Recently we worked with the City of Philadelphia to convince them of the significance of social media and how we could increase traffic to their site with quality video www.philadelphiamarathon.com . Prior to the 2008 Philadelphia Marathon their cumulative total views of all videos was a mere 4,000 unique visits. Once Pro Mobile Productions came on site with their Mobile Production Unit and produced 15 dynamic videos of the race, we witnesed over 75,000 unique views of our videos. This year at the 2009 Philadelphia Marathon we were unable to be there due to city budget cuts, but our website had over 9,000 unique visits looking for fresh videos. Within the span of one year a demand was created for engaging content that could be shared through social networks. Our hope is that we will be asked to return to the 2010 Philadelphia Marathon!
Child Literacy
It stands to reason that children who read and write more are better at reading and writing. And writing blog posts, status updates, text messages, instant messages, and the like all motivate children to read and write. Last month, The National Literacy Trust released the results of a survey of over 3000 children. They observed a correlation between children’s engagement with social media and their literacy. Simply put, social media has helped children become more literate. Indeed, Eurostat recently published a report drawing a correlation between education and online activity, which found that online activity increased with the level of formal activity (socio-economic factors are, of course, potentially at play here as well).
