Mobile Video Production in the Age of Twitter
As Social Media opportunities arise, the general public still struggles to understand all their options and embrace the newest tools. It is difficult to test and discuss the newer technologies when the application of the program is cloudy and gray. Bob Gollwitzer, owner of ProMobile Productions, LLC, and veteran action sports producer of 20 years, understands the dilemma and has taken the charge to help bring some clarity to the possibilities. Where there is Facebook and Twitter, we offer to tell a story with engaging content and a forward-thinking message. Where there is YouTube and the iPad, we offer to capture the heart and soul of the individual. Bob’s last foray into this area resulted in the design and development of THPTV.com and Youniquevideo.com, both video-driven portals to capture, engage, and provide a call to action.
ProMobile Productions, LLC, (PMP) was created on the foundation of professionally produced video. Pro-Inline Productions, PMP’s parent company, began coordinating and filming action sports events like inline skating and extreme games in the early 1980’s. Pro-Inline Productions served as the independent production company behind such well known events as “The Ultimate Inline Challenge” at Universal Studios, ESPN’s “X-Games” and NBC Sports “Gravity Games.” The vision was simple – capture the story on video: the moment, the excitement, the passion. Preserve those frames in time, and allow the participants to re-live their moments again and again. Producing the events not only enabled Bob, also owner of Pro-Inline Productions, Inc., to storyboard each take, but he was able to capture B-roll footage and secondary clips and outtakes. In the end Bob had enough quality film to share a powerful story and re-purpose the many aspects of the event through vignettes and “teaser” reels.
The objectives always were to produce the best video for the traditional mediums (e.g., T.V., on-line ads, product promotion, and video testimonials). Taking this business model one step further, we have married quality video production with mobile viewing. We utilize the available mediums to share the video on cell phones, iPhones, and web-based video players. Add in a powerful sporting event in a historic locale and we have DADVAIL.TV.
DADVAIL.TV provides customized content for the Dad Vail Regatta fans, streaming the video on the web, in one central location. PMP provides on-site production and editing – next to the rowers, water in our faces, in the stands. As Social Media has enabled storytelling to the masses, now anyone can share, promote, and create an awareness of their idea. We have honed our services to maximize Social Media Marketing for the sole purpose of gaining a following with specific interest in the product, service, and event. This advantage is critical to the effective optimization of the story to be told; we create the interest, we find those interested, and we set, meet, and exceed the expectations. It is not the traditional advertising model; to the contrary, we provide the consumer with what they have been looking for, in an unobtrusive way. Enter DADVAIL.TV.
Youniquevideo.com premiered at Philadelphia’s Dad Vail Regatta and Stotesbury Cup Regatta in May 2009. We were on-site with the rowers, interviewing them, and listening to what the needs would be for 2010. DADVAIL.TV is the answer to 2010′s Dad Vail Regatta. The site launched two weeks ago, and it provides us the ability to link event data, customized programming, and video footage of the event. This is the culmination of on-site video capture, mobile editing, and global distribution. We utilized multiple cameras to capture every possible angle, and the videographers were staggered throughout the event course. Full coverage of the Dad Vail was a reality this year, and it is DADVAIL.TV.
Our Mobile Production Unit (MPU) will allow for video highlights via hard-wired cameras creating live feeds to be viewed during the event. We will engage the crowd and fans to peak the interest level and maintain everyone’s focus on the rowers and the schools representing the regattas. The keystone to our success is our MPU (very similar to large network TV trucks, but utilizing all digital HD equipment with MAC DADDY Final Cut Pro HD for post production) and the on-site headquarters it provides. Not only can we coordinate the video capture and programming with greater ease, we can manage all facets of the production by having adequate IT Staff available to handle the on-the-fly improvisation sometimes necessary at outdoor sporting events. Being at the heart of the action offers us the advantage of quicker team communication and problem resolution.
DADVAIL.TV’s future includes numerous other outdoor sporting events in 2010 and 2011. In addition to rowing events, like the Dad Vail Regatta, our plan includes events involving runners and cyclists. From marathons to triathlons, for-profit to non-profit events, ProMobile Productions, LLC, has positioned itself to be the primary provider of broadcast-quality video for sporting events nationwide, with one main difference…video as it happens, when it happens. PMP will take video storytelling to the next level, encouraging it to evolve as the fluid vehicle it was always intended to be. As times change and technology adapts, ProMobile Productions is the destination for Your Unique Video.
Contact Information:
ProMobile Productions, LLC; Bob Gollwitzer, Executive Producer
Cell: 610-223-7884; E-mail: bgollwitzer@gmail.com, promobileproductions@gmail.com.
