For most people Twitter is simply a way to keep friends and family (followers) updated on what you are doing today. It could be a post regarding your plans for lunch, how your weekend went, or what T.V. show you are excited to see tonight. In addition posts can range from the latest iPhone app available tomorrow to preparing for Earth Hour 2009 around the globe.
However, Twitter can be an effective tool for businesses. Blu3Digital is using Twitter as one “spoke” in the “wagon wheel” of its social media campaign. Promoting clients’ projects and milestones, sharing important and vital links with known, demographically-targeted followers, and creating a solid network of like-minded individuals and companies are the three main tactics for which Twitter has been effective for this website strategy, search engine optimization, and social media company.
Pro Mobile Production (PMP) is a current client where Twitter has played a crucial role, creating awareness of PMP’s video production skills and helping to create a loyal following of action sports enthusiasts and videophiles. PMP might alert followers to a new Blog post on the latest HD Video Camera or when they will be appearing at the next Philadelphia Sporting Event. Subsequently, Twitter provides for a brief but effective outreach to “fill in the gaps” between a Blog post, RSS feed update, or e-newsletter.
Twitter is most valuable when it has clear objectives, a purpose, and metrics as to its weekly feedback. Like many other technical “vehicles”, without proper and constant review, Twitter will loose it potency and fall to the waist-side. Don’t count Twitter out, but do ensure it plays nicely with the other kids on the playground.
Thanks for this great post, I really enjoyed it.
You are welcome. Thanks for taking the time to share your comment. We will be having many more posts on video, tech, and the mobility of broadcast-quality television content. Youniquevideo.com is live and our first event is the Dad Vail Regatta in Philadelphia on May 8-9.